{"id":8242,"date":"2022-07-30T08:52:04","date_gmt":"2022-07-30T08:52:04","guid":{"rendered":"https:\/\/www.uminka.com\/?p=8242"},"modified":"2022-07-30T08:52:25","modified_gmt":"2022-07-30T08:52:25","slug":"components-of-an-effective-brand-strategy","status":"publish","type":"post","link":"https:\/\/www.uminka.com\/?p=8242","title":{"rendered":"COMPONENTS OF AN EFFECTIVE BRAND STRATEGY"},"content":{"rendered":"<div class=\"page\" title=\"Page 7\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 7\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Core Values<br \/>\nStrategic Positioning<br \/>\nIdeal Customer (target audience is laser focused) Brand Promise<br \/>\nLook and feel of the brand identity<br \/>\nVoice and tone of your brand<br \/>\nBrand touch points are prioritised<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Core Values Strategic Positioning Ideal Customer (target audience is laser focused) Brand Promise Look and feel of the brand identity Voice and tone of your brand Brand touch points are prioritised<\/p>\n","protected":false},"author":1,"featured_media":8240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.uminka.com\/index.php?rest_route=\/wp\/v2\/posts\/8242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uminka.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uminka.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uminka.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uminka.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8242"}],"version-history":[{"count":1,"href":"https:\/\/www.uminka.com\/index.php?rest_route=\/wp\/v2\/posts\/8242\/revisions"}],"predecessor-version":[{"id":8243,"href":"https:\/\/www.uminka.com\/index.php?rest_route=\/wp\/v2\/posts\/8242\/revisions\/8243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uminka.com\/index.php?rest_route=\/wp\/v2\/media\/8240"}],"wp:attachment":[{"href":"https:\/\/www.uminka.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uminka.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uminka.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}